Scraping Poison from the Bone

The real estate industry has experienced a dramatic downturn. Amid the avalanche, we are but a single, fragile snowflake—and a humble thatched cottage gasping for breath beneath the collapsing snow. We are not mere spectators—we are in the midst of it all. Five years have passed, and Oriental Yuhong, adhering to the belief of "working hard and doing hard work," taking one solid step at a time and sticking to every task with full dedication, has yet to fully emerge from the mire. We remain burdened by the lingering ailments and complications left by its excessive reliance on serving real estate developers.
The strategy is clear: "Return to the essence of business; define the quality of operation by realized profit." Yet, knowing is easier than doing. Extricating ourselves from this predicament requires a treatment as drastic as "scraping poison from the bone." Especially for the company's management, unless they hit a wall, any so-called penalties would be nothing more than a slap on the wrist—superficial and ineffective, like being hit with a feather duster. Oriental Yuhong's dependence on the real estate industry is not a minor ailment like a cold or fever, but a life-threatening condition no less severe than cancer. Without profound reflection and repeated reassessment, without a self-imposed revolution as radical as scraping poison from the bone, there can be no talk of pursuing excellence. Fail this, and Oriental Yuhong will be no more than a sacrificial offering in the funeral of the real estate age.
What does scraping poison from the bone mean? It means completely abandoning business models reliant on transfusion-like capital dependence and jointly creating a healthy commercial cycle where the company itself, its customers, and partners all maintain ample cash flow. We cannot repeatedly fall into the same vortex—we must cut off all advance payment practices that dig our own graves. Scraping the bone will inevitably be excruciating, but without pain, there is no lasting lesson. Healing must be thorough; otherwise, the problem will inevitably resurface, and we will find ourselves stuck once again. Once we've tasted sweetness, bitterness becomes hard to bear—that is human nature. Once we've slid upon the slope of habit, walked too long a so-called "path of success," we lose the will to brake, the strength to stop. Such inertia is a weakness not easily overcome. When we gaze into the abyss, the abyss gazes back into us. Our path to survival through "scraping poison from the bone" requires not only changes in operational policies and systems but also a psychological and cultural "rebirth." No matter how the situation changes, we must refrain from complaining, resist sentimental indulgence, curb the growth of resentment, and remain clear-minded and steadfast—nurturing ever-growing courage and hope.
Victory in the defense of honor does not always belong to flawless generals. The bravery of ordinary soldiers—to welcome criticism, acknowledge faults without evasion, and correct mistakes without fear—is a strength no less great. We are infinitely grateful for this tolerant era, which has given us the chance to re-pivot our business strategy and step into a new track of boundless promise. We remain fortunate that our very blood still surges with a thirst for striving and passion. At thirty, Oriental Yuhong has reached the age of maturity—yet the sun remains above the clouds.